Source: GPS World:
"A survey by market research firm Decision Analyst Inc. reveals Americans are keen on automotive satellite navigation, revealing that 71 percent of respondents feel having a GPS unit helps motorists save fuel and time—at a time when gasoline is topping $3 per gallon.
The survey of more than 3,000 was conducted in April by Decision Analyst on behalf of U.S. electronics retailer Circuit City Stores Inc. With the summer travel season looming on the horizon, the survey also questioned parents as to what electronics devices were important to take on a family car trip.
Not surprisingly, with entertaining children factored in, GPS navigation fell in importance compared to entertainment devices and mobile phones. The results clearly spotlight parents priorities in keeping children occupied in the car:
- 98 percent rated a cell phone as very or somewhat important.
- 71 percent rated a portable or in-car DVD player as very or somewhat important.
- 57 percent rated portable video games as very or somewhat important.
- 53 percent rated GPS navigation as very or somewhat important.
- 52 percent rated a notebook computer as very or somewhat important.
The study's results come on the heals of a similar survey conducted in Europe, the results of which were also released this week, which revealed that 62 percent of respondents felt that having satellite navigation and location-based services embedded in their mobile phones would be useful."